Two sites.
One product.
The message is the test.

Same ritual, same price, same archive. Track F leads with the family. Track C leads with the child. Deposit conversion decides the launch voice.

Track F · Family

The hyper-focused message

The family is the backbone. The trail we blaze. Mikaela's story. Values first, product second.

Track C · Child

The quieter site

One text a week about your kid, sealed until they're 18. Family is in the pictures — not the headline.

Also: the one-pager · the shop · sample episode